Axe vs old spice

But Axe slam dunked the media with a high reaching and comprehensive TV and magazine program, complete with imaginative and relevant events and content, delivering a deeper brand media campaign.

Axe vs. Old Spice: Whose Media Plan Came Up Smelling Best?

The Battle of the Brands: Its wall postings very often have a high number Axe vs old spice "likes" and comments. I want to sell them some Old Spice. And with its upcoming move into hair care, Axe is looking to further grow beyond body spray.

Published on November 17, Rather than trying to run away from its grandfatherliness, Old Spice instead embraced a big-brother persona and a purpose as Mr.

But Axe also has shown life beyond body spray or deodorant.

Deodorant Wars: Axe vs. Old Spice

The clip has become an internet sensation, garnering 5. Both brands became popular among middle-school boys, who became so infamous for applying them liberally that schools coast to coast banned the products.

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The popularity of the ad even led Mustafa to appear on the Ellen Degeneres show earlier this month. They do show Axe slowing across most of its business, which had been until the past year or so one of the biggest marketing success stories of package goods, or anything, of the decade.

Axe Old Spice Old Spice topped its video effort around the Isaiah Mustafa spot by including non-traditional, female-saturated vehicles -- Facebook and cinema -- in its ad launch in February. Clearly, the decline of the body-spray category has hurt Axe much more than Old Spice. Old Spice fared better by growing 1.

Maybe a good man can ride a horse—with a woman.

Old spice vs Axe

Both brands have substantial distribution at Wal-Mart, also not included in the public numbers. Good Feed Blog Tagged With: Become a supporter and enjoy The Good Men Project ad free In one sense, the deodorant wars are a product of the Internet, a forum that allows millions to make a fuss over inanity.

It created a print campaign that used mobile phone MMS functionality to encourage readers after 9 p. It is enlisting professional snowboarder Gretchen Bleiler and professional surfer Anastasia Ashley as internship mentors.

Axe asserts that a man is someone who can lure countless women to bed, almost unconsciously. He can be followed on Twitter antonyyoung.Discover legendary products for men: deodorants, antiperspirants and fragrances. Old Spice - improve your mansmells. Old Spice Old Spice is one of the most popular companies in America that specializes in male grooming products.

It was founded by William Lightfoot Schultz in and began by creating products for women inclosely followed by male cologne in Nov 17,  · Jim Stengel considers the rebound of Old Spice at the expense of Axe to be one of his crowning achievements at P&G.

Unilever begs to differ. Old Spice has a link to YouTube and Axe has a link to MySpace.

The Battle of the Brands: Old Spice Vs. Axe

As more people join Facebook, MySpace, Youtube, Twitter, and other networks each day, these cheap and effective marketing platforms become essential for companies to become apart of. The deodorant wars have begun to stink. Earlier this week, year-old wet-dream ad factory, Axe, parodied Old Spice’s “The Man You Can Smell Like” campaign.

Axe VS. Old Spice Founded Success Male Product BackGround Year Product Availabilty Music Star Current Cool Metal Current Provocation Current.

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Axe vs old spice
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